Senior and Staff Writer, Ugonna Ezuma-Igwe
Apple released a new iPhone on September 13, 2017: The iPhone X. Before the release, the cost was rumored to be around thousand dollars. This would have been an significant increase in price compared to the average cost of previous iPhone. The average selling price of an iPhone is $605. The Viking Tide wanted to know about how the students and administrators of Voyager Academy felt about the new iPhone. We asked them if they would buy it, if Apple’s demographic of buyer change due to the significant price increase, and if the modifications of the iPhone is worth the price increase?
The significant price increase is due to the new features added to the iPhone. The major hardware changes are an edge-to-edge OLED screen, glass front and back and stainless steel frame. This is the first time Apple has put glass on the front and back. The OLED screen improves color accuracy, high contrast ratio, and true blacks. The major software changes are facial recognition, higher iPhone display resolution and wireless charging. The facial recognition allows you to simply raise the device, look at it, and swipe up on the screen to unlock the device and use Apple Pay. The iPhone X has the highest iPhone resolution ever with 458 pixels per inch. The X can now charge by being placed on an inductive charging pad.
We asked Ms.Wolfe, the English teacher for juniors and sophomores, if she would she buy the new iPhone. She said, “No, I don’t even have the new 7 and the reviews from the 7 don’t sound that great.” She went on to criticize the changes that were made to the iPhone 7 which lead to the next question; are the modifications of the phone worth the price increase? Her response was, “No, they are not they are just trying to get the money from people who are addicted to their phone.” She even went on to say that some of the new modifications, “sounded kind of creepy.” The idea that Apple is continuously trying to find new way to take people’s money was a common opinion among the people that were interviewed. Ms.Wolfe said, “it’s good to have the idea of buying quality and quantity but there is a point where that line is crossed,” and students agreed. She also believes, “There will be people that will buy it but there will also be a lot more people going another direction.”; this means that some people will have no problem buying the phone while a lot more will find an alternative option.
Seniors, Camryn Dunn and Caitlin Leggett, both said no to buying the phone, but for very different reasons. Camryn’s main problem is that, “they add things that are stupid.” She felt that the previous changes that have been made were unnecessary. For example, she felt that removing the headphone jack was useless because now people can not charge their phone and use their headphones. Referring back to what Ms.Wolfe said about Apple trying to get people’s money, Apple took away the headphone jack to give incentive to buyers to buy their new bluetooth earphones that did not require a jack. Unlike Camryn, Caitlin’s main problem was the price. She said, “No, that is .1 of my yearly college tuition.” She is currently working on college applications and the last thing she is ready to do is spend a thousand dollars on a phone.
We asked Mr. Ingram, the APES & Earth and Environmental teacher, if he would buy the new iPhone. He said, “I’m not paying a one thousand dollars for a phone,” and went to say even if he got a raise he still would not. He believes that Apple is heading in the wrong direction by following the competition. To elaborate he said, “their business model is based off innovation and giving the consumer what they want before they know what they want but instead they are following what the competition has already done.” He was saying that the new features on the IPhone X have already been on android phones. For example, in 2009 Palm released their smartphone, “Pre” that came with optional wireless charging. Phones with wireless charging are not new at all; they have been around for eight years. We then asked him, “would Apple’s demographic of buyer change,” and his response was, “Overall less people will change but at the end of the day if someone wants an iPhone then they’ll buy an iPhone.”
Overall, teachers and students were not willing to spend thousand dollars on the new iPhone, but they all had different rationale on why they would not. Many people really love Apple’s device, but do not love the price especially the fact that they keep increasing.
Plummer, L. (2017, September 19). Apple has unveiled its 10th anniversary iPhone X – here’s what you need to know. Retrieved September 19, 2017, from http://www.mirror.co.uk/tech/iphone-x-release-date-specs-10669502?service=responsive
The iPhone X (or whatever the new iPhone will be called) is expected to come with all the bells, & Screen, W. A. (2017, September 11). Is anyone really going to spend $1,000 on the iPhone X? Retrieved September 19, 2017, from http://money.cnn.com/2017/09/11/technology/gadgets/iphone-x-1000-dollars/index.html
Thursday September 14, 2017 6:00 AM PDT by Joe Rossignol, 1 hour ago on Front Page, 4 hours ago on Front Page, 15 hours ago on Front Page, 19 hours ago on Front Page, 20 hours ago on Front Page, . . . 1 day ago on Front Page. (2017, September 14). 50 New Features in iPhone X. Retrieved September 19, 2017, from https://www.macrumors.com/2017/09/14/50-new-features-in-iphone-x/
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